By Gu Libing, Project Leader for Academic Relations
In the afternoon of April 9th, 14 IEMBA students of School of Management and Law, Zurich University of Applied Sciences (ZHAW) visited swissnex China.
Dr. Felix Moesner, CEO of swissnex China presented the mission and activities of swissnex China and shared insights about the innovation landscape in China. The students asked many questions about intercultural management, challenges of IPR protection as well as the most important elements that will influence the success of business in China.
Mr. Olivier Zehnder, Consul General of Switzerland in Shanghai gave an introduction about Sino-Swiss relations and Swiss presence in China and Shanghai, followed by a guest lecture given by Prof. Dr. Han Zheng, Innovation and Entrepreneurship expert.
After the rich afternoon program, the delegation attended a networking event with Swiss expats in Shanghai organized by swissnex China.
Composed of business leaders and young professionals with strong leadership potential all over the world, the IEMBA delegation of Zurich University of Applied Sciences (ZHAW) embarked on a field trip to China to get in-depth knowledge about doing business in the most fast-growing economy. swissnex China wishes them a successful trip in China!