MORE THAN BAGS: Tools for a Connected Company - Freitag Brothers Campus Talk

By Haley Jiamin LU, Junior Project Manager PR & Events, and Rahel Gruber, Operations Manager

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The Swiss brand FREITAG has found its way to China and become a must-have for many designers and artists as well as for students majoring in art and design. On September 24, the FREITAG Brothers held a successful Campus Talk co-organized by swissnex China at the College of Design and Innovation at Tongji University NoCC. Even though the event took place during an important public holiday in China, the Mid-Autumn Festival, more than 200 students and young professionals attentively followed the talk on the spot, and the live-stream counted more than 800 views.

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In his keynote speech, Daniel Freitag explained why the brand FREITAG is ‘More than Bags’: He talked not only about the production of their bags and their design but gave valuable insight into the innovative business model of how to build a connected company and how to create a strong coherent message behind a product. By sharing his and his brother’s experience and journey from designer to entrepreneur, he provided useful advice for the striving students and innovators. During the panel discussion and Q&A session, the Brothers went deeper into the topic and openly answered numerous questions from a very inquisitive audience.

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At the end of the event, the FREITAG Brothers took the time to give autographs to all their fans and enjoyed seasonal mooncakes provided by swissnex China.

Missed the chance? Don’t worry, we have video recorded by Zaojiu! https://www.zaojiu.com/lives/5ba4e2dd5cde6a0001f4f3a3

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 The first official FREITAG store in China opened its doors to the public on September 26 on 758 Julu Road in Shanghai’s Jing’an district.

Sino-Swiss Talk Higher Vocational Education Forum

By Libing Gu, Project Leader Academic Relations

On October 13th, swissnex China co-organized the Sino-Swiss Talk Higher Vocational Education Forum. The event was organized by SORSA (Shanghai Overseas Returned Scholars Association) – Swiss Chapter and saw an active participation of Swiss alumni as well as institutions and companies in the vocational education industry. 

  The event attracted many Swiss alumni, institutions and companies in the vocational education industry.

The event attracted many Swiss alumni, institutions and companies in the vocational education industry.

The forum was opened by the welcome addresses of Prof. Xuejin ZUO, Executive Vice President of SORSA, Mr. Olivier Zehnder, Consul General of Switzerland in Shanghai and Prof. Changmin SUN, Chairman of SORSA Swiss Chapter.  During his opening speech, Consul General Mr. Olivier Zehnder stated that Switzerland is one of the most advanced and competitive countries in vocational training and education and that there will be many cooperation opportunities with China.

  Welcome address by Mr. Olivier Zehnder, Consul General of Switzerland in Shanghai.

Welcome address by Mr. Olivier Zehnder, Consul General of Switzerland in Shanghai.

Dr. Felix Moesner, Science Consul and CEO of swissnex China, gave a general introduction about the higher vocational education system in Switzerland, illustrating to the audience the key features and strengths of Swiss vocational education and professional training. He explained that its flexible access, close correlation with the labour market and the strong support it receives from both government and industry makes it the most popular educational option in Switzerland.

  Keynote speech by Dr. Felix Moesner, CEO of swissnex China.

Keynote speech by Dr. Felix Moesner, CEO of swissnex China.

Mr. Guanlu FENG, Director China of Lausanne Hospitality Consulting Group, Mr. Weiquan PANG, Vice President of Yangzhou Sino-Swiss Hospitality Vocational Institute, Zhihong LI, Vocational Education Expert of Schindler Group then shared their major achievements as well as the main difficulties and challenges throughout their development in China.

The keynote speakers joined afterwards in a lively panel discussion together with Mrs. Qidi Wu, Honorary President of SORSA and former Vice Minister of Education in China. They exchanged insights about the difference between Chinese and Swiss vocational education system and suggestions about measures to be taken in order to promote the cooperation.

  Panel Discussion: panelists (seated from left to right) Mr. Zhihong LI, Vocational Education Expert Schindler Group, Mrs. Qidi WU, Honorary President of SORSA, Dr. Felix Moesner, CEO of swissnex China, Mr. Guanlu FENG, Director China of LHC Group, Mr. Weiquan PANG, Vice President of Yangzhou Sino-Swiss Hospitality Vocational Institute.

Panel Discussion: panelists (seated from left to right) Mr. Zhihong LI, Vocational Education Expert Schindler Group, Mrs. Qidi WU, Honorary President of SORSA, Dr. Felix Moesner, CEO of swissnex China, Mr. Guanlu FENG, Director China of LHC Group, Mr. Weiquan PANG, Vice President of Yangzhou Sino-Swiss Hospitality Vocational Institute.

  Group picture with Mrs. Qidi WU, Honorary President of SORSA.

Group picture with Mrs. Qidi WU, Honorary President of SORSA.

swissnex China warmly receives delegation from SKU Advanced Management Program

September 19, 2018

By Xu Yuzhuo, Junior Project Leader Academic Relations

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On Sep 17, 22 students from St. Gallen SKU Advanced Management program visited swissnex China.

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Ms. Rahel Gruber, Operations Manager and Mr. Danli Zhou, Communications Manager from swissnex China warmly welcomed the delegation, introduced the mission of swissnex in China, as well as activities in the past decade in connecting the dots between Switzerland and China in the fields of education, research and innovation.

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Mr. Erwin Lüthi, Deputy Consul General of Switzerland in Shanghai, gave his presentation in German concerning about Sino-Swiss relations and Swiss presence in the Yangtze River Delta to the students. The insightful briefing was followed by a dynamic Q & A session.

SKU was founded in 1953 as the association ”Schweizer Kurse für Unternehmensführung ” (Swiss Programs in Management) by the heads of three Swiss institutes of high academic repute: the Institute of Management of University of St. Gallen HSG, the Swiss Foundation for Applied Psychology SSAP, and the Center for Enterprise Science of the Swiss Federal Institute of Technology Zurich ETH. SKU Advanced Management program is built for profit center managers at medium-sized companies and heads of smaller companies who are looking to expand their management competencies.

Their trip in China continues after the visit to swissnex China and we wish them a pleasant time!