By Percy Chen, Junior Project Manager Art-Science
This November, the Swiss non-governmental and non-profit promoting platform Creative Hub was invited to the Yangtze River Delta International Culturual Industries EXPO (hereinafter abbreviated as YRDICIE 2019) to be one of the keynote speakers, introducing the creative industry landscape in Switzerland. As part of the program, swissnex China accompanied Creative Hub to visit the China Industrial Design Museum and YRDICIE 2019.
A brief history of Creative Hub:
Since 2013, Creative Hub has been helping Swiss creative talent to commercialize innovative products and services – economically, ecologically or socially. The goal is to construct an effective market introduction system tailor-made for talented creative minds and the means is to provide them with advanced training, individual coaching modules, networking events, as well as a wide network to other creative institutions and competitions, such as Creative Business Cup Switzerland.
And there is indeed an expansive market for Creative Hub. In Switzerland, the creative industries employ 4,000 people and have around 75,000 businesses - four times more people than agriculture and generates six times more Gross Value Added at an estimated value of CHF 23 billion and turnover of CHF 60 billion.
An introduction for China Industrial Design Museum:
On the outskirts of the city, China Industrial Design Museum is a hidden gem that showcases an entire history of technological and industrial developments in Shanghai. From a small fishermen town to the megacity today, Shanghai has indeed endured an incredibly fast advancement. The museum has over five hundred pieces of relics, from old fashioned bicycles, radios, electric fans, to cameras, and even truck motors.
The meeting between Creative Hub and China Industrial Design Museum went smoothly. In a sense, industrial developments and creative endeavors have a symbiosis relationship. They perfect and propel each other forward. It was also an awesome opportunity for Regula to learn about Shanghai from a more indigenous perspective.
Regula Staub from Creative Hub with Ge Feier, Director at China Industrial Design Museum
On November 22 and 23, swissnex China and Creative Hub visited YRDICIE 2019 together. Regula, representing Creative Hub, gave her speech on the general trends in Swiss creative industries as well as Creative Hub’s mission. The insights were refreshing, for it was rare that the audiences could hear first-hand information from Swiss experts. And the popularity of Swiss creative industries came as a pleasant surprise to many.
About YRDICIE 2019:
Open to all, Yangtze River Delta International Cultural Industries EXPO aims to more effectively leverage the important roles of Shanghai and other regions in opening China up to the world, supporting the integrated development of the Yangtze River Delta and making it the national strategy. It invites global leaders in innovation, culture, creative, and academic fields to showcase their processes in an attempt to accelerate local productions: the Expo has attracted more than 870 cultural and art institutions, including museums, libraries, publishing groups, art galleries, design companies, show businesses, and eSports enterprises throughout the delta region, around the country, and all over the world. In the short three days exhibition, YRDICIE 2019 impressively attracted close to 128,000 audiences and accumulated over 5 billion RMB signed deals.
Additionally, the Expo held seven business matching events and fifteen forums on the topic of Global Intellectual Property, Global Culture Output, Foreign Cinema, Future Entertainment and so on to bring local and international corporations closer and provide them with a communication platform.
Regula Staub giving her speech at YRDICIE 2019
Regula Staub giving her speech at YRDICIE 2019
Audience asking about Creative Hub’s past projects
From left to right, Prof. Hua Jian form YRDICIE committee; Regula Staub from Creative Hub; Cissy Sun from swissnex China; Zang Qian from YRDICIE committee
Finally, we would like to thank Regula Staub at Creative Hub for her cordial visit to Shanghai and her fantastic speech. As the time of this blog, Creative Hub and YRDICIE are discussing about a potential collaboration for 2020. Regardless of the result, Creative Hub’s value is proven, and we would like to see it come back to China in the future.